Italicus at Taste Of London

Magic Number were tasked to design, build and deliver the full activation for Italicus at Taste Of London 2022. The brief was to design an asset that encompasses Italicus key design features while maintaining a high-volume bar operation to maximize sales. Italicus key focus was to harness the Aperativo moment. We also included sampling and masterclasses to educate guests on this new and exciting product while getting brand in hand moments through sampling varying cocktails throughout the event.