LinkedIn — Brand Activation & PR Stunt

Magic Number were tasked in assisting VCCP with the delivery of LinkedIn’s “Know How To Go" campaign. The campaign’s main focus was to provide the public with free career advice whilst showing them how to be most productive on their LinkedIn profiles; whether that be to ‘Get In’, ‘Get On’ or ‘Get Further’. The activation was to take place in London and Manchester and Magic Number were tasked with designing an outdoor area suitable for the spaces. Magic Number were also to source/build the desired assets and manage all logistics. Along with career advice, LinkedIn’s brief also included providing free refreshments to those engaging with the activation space. ​