VCCP x O2 — Rugby World Cup PR stunt

VCCP approached Magic Number to produce a large oil painting replica and bespoke frame for a PR stunt in Paris to celebrate their support of the Rugby World Cup 2023. Running a Gorilla activation in Paris with the key shot needed outside the Louvre with also booking actors to play staffing ready to hang the painting. The painting started at the Louvre with an early morning photo opportunity before being taken to a number of additional locations around Paris and then shoot completed by midday to send to national press to be picked up.