Vodafone Platform

Vodafone trusted Magic Number with the complete redesign, production and delivery of its viewing platform across Latitude, Boardmasters and Reading Festival, creating a distinctive brand experience at three of the UK’s most celebrated music festivals. Our brief was to bring Vodafone’s identity to life through a platform that combined standout design with meaningful customer benefits. A space where festivalgoers could enjoy incredible views, connect with friends and get closer to the music. From initial creative development and technical design through to fabrication, installation and live operations, Magic Number managed the entire journey. Our designers, production specialists and delivery teams worked together to balance visual impact with the practical requirements of a touring festival structure. The platform brought together elevated viewing, entertainment and opportunities for customer rewards within a cohesive Vodafone environment. Every element was considered in relation to the visitor experience, while allowing the activation to adapt to each festival’s audience, setting and operational demands. Delivering across three distinct sites required careful planning, close collaboration with festival organisers and coordinated logistics. The result was a consistent, recognisable Vodafone presence throughout the programme, demonstrating Magic Number’s ability to take an ambitious brand experience from concept through to delivery on the festival ground.